Monumental challenge.
How do you enter a highly competitive vinyl window market by using the equity you already have from wood windows? Create a brand new name, logo and identity and position the new product line from the makers of Hurd. It’s the oldest trick in the book—and one of the smartest ways to launch a new product line. Especially when you have to dispel all the myths, legends and tall tales of vinyl. Advertising, collateral and distributor/dealer tools where created to successfully launch Monument Vinyl windows to the trade and consumers.