Plowing new ground for the National Farmers Union.
The National Farmers Uion, established in 1902, tapped Mojo to help them design and produce a new brand identity including a logo, tagline and Standards Guide to meet two primary goals; Develop a national family look that represents who the forward-thinking NFU is; and encourage affiliated state chapters to adopt the new logo as part of their name/identity. Mojo created a variety of logos and taglines to present to the NFU's Steering Committee. Three finalists were then field-tested to determine which logo and tagline would be introduced at the NFU's national convention.