A schooling in kid’s fitness.

The number of overweight kids in the U.S. has tripled in the last 20 years. And for the first time in American history, today’s generation of children could live shorter lives than their parents. Nautilus wanted to do something about this growing trend so they launched a national School Rewards Program that allowed schools to earn free Nautilus equipment when students’ parents purchased Nautilus fitness equipment for their homes. Mojo created the program name, logo, trade ads, website and collateral materials to launch the program into schools throughout the country. No sweat.