A revolutionary health insurance ad campaign.
UPMC is a $9 billion global health enterprise with more than 54,000 employees and is transforming health care by integrating more than 20 hospitals, 400 doctors’ offices and outpatient sites, a health insurance services division and international and commercial services. Affiliated with the University of Pittsburgh, UPMC is using innovative science, technology and medicine to invent new models of accountable, cost-efficient and patient-centered care.

To make their point, a print campaign was targeted to small business owners to help them provide great coverage for their employees without surrendering to keeping their costs in line.