My oh my, its MY Vi!
Verifications Inc. is an international employment screening company that wanted to break out of the pack by rejuvenating their brand. Mojo did research and found a sweet spot for V.I. to occupy. Research discovered that V.I.’s unique selling point was their incredible customer relationships, which was brought to life in a “MY Vi” brand strategy. The approach emphasizes a human element that takes the company out of the commodity category and captures how Verifications empowers their customers to quickly screen, verify and process applicants all in one web-based process.