Lining up all the stars for AgStar.
As one of the larger Farm Credit Associations in the nation, AgStar serves more than 23,000 clients and manages almost $8 billion in loan and lease assets. And with more than 600 employees, the organization also has a national presence in the dairy, swine and renewable energy industries.
AgStar selected Mojo to relaunch their brand. Here’s why. Like so many companies with hundreds of team members working in different business units from several different offices, the AgStar brand use, image and messaging had been inconsistent. AgStar’s goal was to unify each of the organization’s separate business units by developing a strong visual experience.
Our approach was to first update the AgStar logo and develop a set of standardized visuals and messaging to be used throughout the company by various business units and team members. Mojo created a brand identity style guide to help make the implementation easy for every stakeholder to create a consistent brand look.
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Feel free to give Terri a call at 612.619.2837 to talk more about your ideas and to collaborate on a future project.