Taking it to a new Dimension.
Dimension 3-D Printing wanted to establish their company as an affordable alternative, for product design engineers, to create working prototype models from CAD drawings, right at their desks, in no time flat. Mojo conducted customer research to find the emotional sweet spot, created a trade campaign and placed media in the U.S., Europe and the Pacific Rim that was relevant, real and ultimately, successful. The strategy crossed over to the web and included sales support materials and banner ads to brand Dimension as the ultimate role model for designers to turn to.
Dimension is the ultimate role model.
Naturally, the campaign crossed over to the web and included product support features and benefits and customer testimonials. Banner ads and three-dimensional direct mail packages were also created to generate leads for the sales force. The results show that overall awareness of Dimension significantly increased and leads increased by 20%.
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Feel free to give Terri a call at 612.619.2837 to talk more about your ideas and to collaborate on a future project.