It’s all about U.
Life Time Fitness is a company with aggressive growth plans throughout the U.S. In order to accomplish their goals, they needed to better define and leverage their brand. After researching current and potential members, a new brand platform was developed. Mojo was asked to develop a brand campaign based on Life Time Fitness’ promise to be “partners for life.” So—after being bombarded by fitness companies telling you what you should do to get healthier, it essentially comes down to you telling you what to do to get in better shape. Which led to the UOU campaign. The campaign evokes a visceral, emotional appeal that gets to the core of why people work out: To satisfy their inner self.
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