Social Networking 2.0: Get the inside scoop.
Consumer Aware, a research-driven organization from Blue Cross & Blue Shield that develops information tools to guide consumers in making informed, “best-fit” healthcare decisions, came to Mojo to launch a new “web 2.0” social networking website called theHealthcareScoop.com. Building a community around sharing healthcare related information, this site encourages user participation to create content. The site contains stories and comments from actual patients about their healthcare experiences with their doctor, dentist, hospital or clinic.
Mojo came up with the “Scoop” name and tagline, designed the logo and identity system, produced the website and created and produced an advertising campaign for print, outdoor, Internet and radio. Here’s to your health!
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Feel free to give Terri a call at 612.619.2837 to talk more about your ideas and to collaborate on a future project.